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Chevrolet Camaro

General Motor’s 60 days buy back campaign

This is the second marketing move from the famous automobile major General Motors. Just a few weeks back GM had announced a new marketing scheme of Online buying from Ebay. And now they are luring customers with their 60 days buy back plan. Let’s understand, whether it’s a gimmick or a smart sales campaign. Starting this month and running until November, General motors is offering their customers the buy back guarantee for its Four top models, Cadillac, Chevrolet, Buick and GMC. The new marketing stunt is named as “60 day Satisfaction Guarantee” where the customer has an option to get his money back which s/he invested in buying a new car or truck of GM. GM needs to look for smart marketing options and efforts to recoil from the insolvency and bail out. GM is also in the process of dropping out some of their brands like Saturn, Hummer, Pontiac and Saab & trying to put up their market shares, which has fallen to 19.5% this year. The move is to revive consumer confidence in the company. The details of new money-back plan are: • It covers models for the 2009 and 2010 • Customer can return the cars after 31 days and before 4,000 miles. • The plan does not cover leased vehicles. The plan is being led by their new Chairman, Ed Whiteacre. He is the former chief of AT&T, appointed by the Obama Administration. They key person behind this marketing campaign is the well-known Vice-President of GM, Bob Lutz. He is considered the most powerful and outspoken leader with command over corporation style, marketing, PR and advertising. In this case, he is the “man with the plan”. Here’s some thought for the GM’s new campaign: It is not the price, performance, appearance, safety and fuel mileage which only counts in the car buying decision, as the first thing comes in play is the Test Drive. Most of the shoppers make mistake here, they test drive the consumer of specified roads and provides you the guarantee for some specified period. But when the buyer uses it on the real situation, there are many nitty gritties in it. GM is tapping on this real situation and attracting the buyers with new money back scheme. There are subjective items in the car ,which is similar like how the switchgear feels, adjustability of the seats, rear seat room, how bright or dim the instrument panel can be made, if reflected sun makes the gauges hard to see in the daytime, etc. It is normally, the critic and experts who takes one or more test drive during the offerings is better judge. And according to them, Buick LaCrosse and Lexus Sedan ES350 have similar features and luxury. Both rivals compete on their performance, appearance inside and out, style, fit to finish and other points. The question here is whether GM will win the battle with 60-days money back plan?

Maguire Auto Group

Times Magazine and their ratings for the Cars

Before starting let me say, Times Magazines always get it right, when it comes about the cars. According to the time they appointed Dan Neil for writing “The 50 Worst Cars of All Time”. This was actually excellent. Moreover, these days Time has the “ten most exciting Vehicles of 2010″and this is actually dreadful, boys. This is dreadful to such an extent that we are just waiting to hear the comments of Dan Neil about it and what he thinks about it. Time’s list is not that bad, it has the capability of taking all the credibility of the subject given and then lightning it on fire badly. Glenn Beck carries the civil rights desk, which is permitted by Akin. But, when we see in terms of cars let’s check how bad it is? The time’s most exciting vehicle is known by the name of -The Volkswagen Golf, vehicles of 2010, which is not that dreadful part of it. We are trying to make you follow the jump for the stuff, which is really bad.

Starting with a little of what Time has done correctly. Caddy CTS Wagon, the Nissan 370Z, Hyundai Genesis Coupe and Ford SHO, these all is interpreted as exciting. Kia Soul, which is one of the pretty nifty vehicles even, kicked off their list. However, it is surprising that they can include the rectilinear Soul, but not the Cube. This may be because Nissan was already there in their list. So the question of the Soul being pretty is fine, but what about the issue of its being the most exciting? Kinda can be sorta, but finally we will say no to it.

Now coming to the next, which is huh category? Jeep Grand Cherokee, Mercedes E-Class and the last one Suzuki Kizashi falls into such category. So, don’t you find the E-Class dictionary definition to be an unexciting one? When you come on Times there is no offense to Mercedes Benz. This E-Class has been designed from the base up for sixty year old hollow Nesters. Grand Cherokee is not that exciting and the question comes that is Kizashi a real competitor to Sonata? Kizashi can be a fab car, but those cars are intrinsically unexciting which have four doors, FWD, traverse -mounted and are motor family cars.

Now coming to the point that why do they ask their interns to write this part? Then, coming again to this VW Golf is a good car, but it can be called as an exciting one. The GTI is the one, but Times said about the Golf which guide us to the surprising, silly and idiotic entry made in the list. The Times Magazine’s declared Toyota Venza, which is a Camry station wagon as one of the 10 most Exciting vehicles of 2010. The time picked up Venza, but not the Lamborghini Gallardo LP550-2 Valentino Balboni, Audi R8 V10, Chevy Camaro SS and the Aston martin One 77. This is the end.

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2010 Camaro Review

Chevy Camaro | Bob Maguire Chevrolet

Prompted by wild success of RAV4 by Toyota and CR-V by Honda and many more other crossovers, General Motor answered the challenge by launching 2010 Chevrolet Equinox. Popularly known as bowtie brand, is good overall, has some better features than its competitors.

For the newbie, it provides choice for two new direct injected variable valve time engine with 2.4 liter V4 and an optional V6 3 liter blended with six speed transmission. For the V6 engine, it gives 18 MPG city and 25 MPG highway with 264 horsepower, whereas the former V4 gives 22MPG in city and 32Mpg in highway and pumps 182 horsepower. This translates to a potential highway driving range around 600 miles and for V6 more than 500 miles. There is an additional “ECO MODE” that adjusts the transmission shift so as to maximize fuel saving.

With respect to exterior styling, 2010 Equinox has the characteristic Chevy’s two-tier grille face with bowtie badge protuberance. The other features include dual-round tail lamps, slender fenders with muscular shape. The base of the windshield is moved towards the base, wind-tunnel body to give the aerodynamic look and sleek profile.

The wheelbase is similar to the predecessor but one inch shorter in height and one inch wider front track to improve stability and enhance performance. The rocker panels have been fitted into the doors so as to reduce brushing pant legs and the flush fitting exposed windshield and rear glass to decrease the wind noise inside the car and compliment the compact quality look.

The inside of Equinox provides huge storage area with big glove box, a closed bin above the center stack and a closed ample storage space under the armrest and has enough room for laptop or notebook computer. The car I took the test drive had I front and rear seats made of premium perforated leather. Even seats having standard cloth is also available.

The presence of electric power steering makes the vehicle better fuel efficient and better hydraulic system, but one disadvantage being is the lack of feel and less steering wheel use.

Other host of features includes providing advanced technology amenities such as touch screen navigation blue tooth phone connectivity, premier audio systems and rear camera system, two independent screens and power liftgate.

Any car cannot be evaluated until test drive is taken. According to me, Camaro Equinox is the best sports vehicle I have driven so far. The V6 is powerful enough with reasonable fuel economy, but for heavy loads it is not that good enough. To sum up in a single line, the new 2010 Chevy Equinox is a good solution for fuel efficiency and utility purpose